KFM Moves To Improve Content, Professionalism

By Ebere Ukeje

As part of strategies to attract more listenership through professionalism, Radio Nigeria’s Kapital FM, is to step up the quality of its news and programmes content to suit its audience.

The Director, Radio Nigeria Abuja Operations, Alhaja Sherifat Ahmed stated this at the Programmes Planning Conference of the Station in Abuja.

The Director, Radio Nigeria Abuja Operations, Alhaja Sherifat Ahmed restated the determination of the Station towards professional broadcasting in line with best international standard.

Alhaja Sherifat who was represented by the Deputy Director Programmes in the Station, Mrs Patience Oluwole said the programme planning conference would enhance the quality of programmes in the station and address some of the challenges during production.

“Programmes Planning Conference is an avenue to rejig programmes and as you know many stations are coming up we need to be on top”.

In a remark, the Resource Person and former General Manager of Kapital FM, Ms Ilemi Okoka emphasized the need for Programme Producers and On Air Personalities to always carry out research on topics for discussion before going on air.

“There is need to do research for your audience, go to face book and ask then what they want and from there you get ideas and also do programmes that educate and entertain your listeners, she said”.

Earlier, the General Manager of Kapital FM, Mrs Bukky Towuru, said the programme planning was key during production as it enables producers explore new content and strategies in modern radio broadcasting.

Mrs Towuru advised producers and On- Air Personalities to adhere to their programme schedule in the discharge of their duties.

Edited By Grace Namiji