Klopp Joins Red Bull as Global Football Head

Jürgen Klopp, the 57-year-old German, will assume the role of Global Head of Football at Red Bull starting on January, 2025. In this position, he will oversee the company’s international network of football clubs.

Klopp, one of the most sought-after figures in world football, concluded his memorable nine-year tenure as Liverpool’s manager after the 2023-24 season. Under his leadership, Liverpool secured all major football honors, including the Champions League (2018-19), Premier League (2019-20), FA Cup (2021-22), two EFL Cups, the FIFA Club World Cup, and the UEFA Super Cup. They also finished as runners-up twice in the Champions League and once in the Europa League.

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He will shift his focus from day-to-day operations to assisting the sporting directors in promoting the Red Bull philosophy. He will also leverage his extensive network to aid in scouting top talent and contribute to the training and development of coaches.

Jürgen Klopp, Global Head of Soccer at Red Bull, revealed:

“After almost 25 years on the sidelines, I could not be more excited to get involved in a project like this. The role may have changed, but my passion for football and the people who make the game what it is has not. By joining Red Bull at a global level, I want to develop, improve, and support the incredible football talent that we have at our disposal.

There are many ways that we can do this, from using the elite knowledge and experience that Red Bull possesses to learning from other sports and industries. Together, we can discover what is possible. I see my role primarily as a mentor for the coaches and management of the Red Bull clubs, but ultimately, I am one part of an organisation that is unique, innovative, and forward-looking. As I said, this could not excite me more.”

Oliver Mintzlaff, CEO of Corporate Projects and Investments at Red Bull, stated:

“We are very proud of this outstanding and certainly the strongest signing in Red Bull’s soccer history. Jurgen Klopp is one of the greatest and most influential figures in world Soccer, with extraordinary skills and charisma. In his role as Head of Soccer, he will be a game changer for our involvement in international soccer and its continued development. We are hoping for valuable and decisive impulses in key areas to make the clubs even better, both collectively and individually.”

Jürgen Klopp will be formally announced as the Global Head of Football at a press conference in mid-January 2025, following his assumption of the role on 1 January. The specific date and time of the event will be provided in advance.